A storytelling platform

Every exhibition carries its own stories. Flinck inspires museums to open up and break away from the traditional way to deliver information and offer engaging ways to experience art. The use of technology in innovative ways can help push the boundaries on how to deliver content behind an exhibition.

Flinck takes different shapes. Flinck doesn’t believe in a standard way of storytelling as every exhibition is different. As a platform Flinck offers a base of technology, designed for different layers of storytelling for all museums to use and participate.

for museums and cultural heritage institutions

Every museum or institution can participate and contribute to Flinck. Flinck has given form to #GoldenAge at the exhibition ‘Portrait Gallery of the Golden Age’, an exhibition by Amsterdam Museum, Rijksmuseum and Hermitage.

Flinck translates the stories behind networking and power in the 17th Century into a language of networking today: social media. This creates a fun and intuitive learning experience a young audience can relate to. Check in 365 years ago, become friends with Rembrandt van Rijn and learn about the Golden Age of Amsterdam!

to experience physical collections

Let the art do the talking! The artworks are connected to stories, using technology like beacons (bluetooth transmitters). These signals allow us to locate the visitors, send updates to their smartphones and opens up a non-linear and intuitive way to tell stories. Visitors can choose their own pace and route, while the messages automatically appear on their phones.

Connecting the artworks also opens up the ability to collect micro-donations and receive data about the visitors interacting with the art. We learn about their route, time, interactions and the overall visit.

The application OddFacts guides you through the art&technology exhibition 'Oddstream 2016', with unexpected stories and perspectives.

with new ways of storytelling

Every visitor creates its own story by interacting with the artworks. Storytelling is used as a conversation starter. By connecting collections to stories in a meaningful way where visitors relate to, we make existing collections even more relevant!

Flinck partners with Ginger, a semantic management system for sustainable and connected online collections. This combination offers a powerful and connected collection with a variety of stories in different contexts, online and in the exhibition space.

The Friday Night event 'iPerform' offers a physical expedition through the Van Gogh Museum.

Flinck is initiated and created by Lava Lab Foundation and Amsterdam Museum. Lava Lab is an international innovation lab and research platform, part of the creative agency Lava.

Read our white paper on using a shared platform to enable a personal interaction with museum collections online and in the physical museum space. Download the results of our research on Millennials and museum visits.

E-mail: Klasien van de Zandschulp
Website: www.lavalab.nl

Flinck is a project of Lava Lab in collaboration with Amsterdam Museum.
Flinck is funded by Creative industries fund NL.
Photography: Lava, Caro Bonink and Fred Ernst.
Movie: Lava and Daniela Paes Leao.